About Us

Prudence is a fashion and beauty boutique based in the Cowichan Valley in Duncan, BC, Canada. Prudence first opened its doors in November of 2009, when owner Connie Gonyea sought to create a store with a focus on quality, ethically made natural fashion, skincare and cosmetics. Since its beginnings, Prudence has attracted customers with a relaxed, playful sense of style and a love for all things natural. We are passionate about our skincare and cosmetics, purveying only product lines that meet our high standards, so you can feel good knowing you are getting the very best. Our store has a characteristic market feel, and the majority of our fashions are fair-trade, or either Canadian or North American made. We appeal to the discerning and 'prudent' customer, and our products are often unique. Color, natural inspiration and style make up the enlivening design elements found here.
Prudence Storefront, November 2015

At Prudence Our friendly staff look forward to serving you!

Prudence seeks to provide customers with clothing that fits the following criteria:

  • Made with Natural Fibers
  • Eco-Friendly
  • Fair Trade
  • Canadian/North American Made
  • Comfort
  • Fit
  • Style

Inside Our Store Prudence Location: 155 Craig Street, Duncan, BC. Nestled in the heart of Downtown Duncan, one of the best little shopping destinations on Vancouver Island.
Open Sunday to Friday Daily.