About Us

Prudence is a natural fashion and beauty boutique based in the Cowichan Valley in Duncan, BC, Canada. Prudence first opened its doors in November of 2009, after owner Connie Gonyea sought to provide one of her four daughters with clothing that was natural, stylish, organic and fair-trade. Since its beginnings, Prudence has grown to become a store that provides natural fashions, accessories, skincare and cosmetics to women of all ages. The store has a characteristic market feel, and the majority of its products are fair-trade, or either Canadian or North American made. Our products represent the discerning and 'prudent' customer, and are often unique to our store. Colour, natural inspiration and style make up the enlivening design elements found here. Prudence seeks to grow along with what our customers desire, and to provide customers with Canadian-made, eco-friendly products.  Since the launch of our website, customers can peruse the store whenever they like.  Orders placed Friday or Saturday are processed the following Monday.
Prudence Storefront, November 2015

At Prudence Our friendly staff look forward to serving you!

Prudence seeks to provide customers with clothing that fits the following criteria:

  • Made with Natural Fibre (Bamboo, hemp, cotton, silks and wools)
  • Eco-Friendly
  • Fair Trade
  • Canadian/North American Made
  • Fair & Affordable Price Points
  • Comfort
  • Fit
  • Style

Inside Our Store Prudence Location: 155 Craig Street, Duncan, BC. Nestled in the heart of Downtown Duncan, one of the best little shopping destinations on Vancouver Island.
Open 41 hours per week, Sunday to Friday Daily.  Closed on the Sabbath Day.  Online orders placed Friday or Saturday are processed on Monday or Tuesday.